Hidden Fields

Hidden Fields allow you to capture and store extra data about your visitor (such as traffic source, affiliate ID, or UTM parameters) without displaying the field on the quiz or form itself. This data is stored with the lead upon submission.

1. Enter the Quiz Editor

• Open the landing page that contains your quiz or form.
• Click the Edit Quiz button to enter the quiz builder interface.

2. Add a New Block

• In the left sidebar under the current step, click the Add Block button.
• Scroll down and select the Hidden Field block type.

3. Configure the Hidden Field

• Select the newly added Hidden Field block from the Blocks list (it may be named “Hidden Field”).
• Name: Change the Name of the field to match the parameter you want to capture (e.g., utm_source or aff_id). This name is also used to send the data to your CRM.
• Default Value: Leave the Default Value field empty if you plan to prefill it using URL parameters (recommended for tracking).

4. Save and Update

• Click the Update button at the top right of the quiz builder to save your changes.
• Exit the quiz editor and Republish your landing page to ensure the changes are live

Key Uses for Hidden Fields

Hidden Fields are essential for powerful tracking and attribution, especially in affiliate marketing and large-scale lead generation.

Affiliate and Partner Tracking (Aff_ID)

• Goal: Track which specific affiliate or partner drove a conversion.
• Process:
  1. Create a Hidden Field and name it aff_id.
  2. Your affiliate links must include the corresponding parameter, like ?aff_id=12345.
  3. When a visitor clicks the link, the value (12345) is automatically captured by the Hidden Field and stored with the lead, allowing you to credit the correct affiliate.

UTM Parameter Attribution

• Goal: Capture source, medium, and campaign data for internal reporting and analytics.
• Process:
  1. Create multiple Hidden Fields using standard UTM names:
     • utm_source
     • utm_medium
     • utm_campaign
  2. When a lead is generated from a URL like ?utm_source=Facebook, the Hidden Field named utm_source will automatically capture “Facebook” and submit it with the rest of the lead data.

Leveraging URL Parameters

The value in the Hidden Field is populated automatically via URL parameters (e.g., ?utm_source=value). The system works the same way as prefilling visible fields: the URL parameter must match the Hidden Field’s Name (not case-sensitive).