You can view the full performance data for your quiz, including conversion rates and detailed funnel drop-off, directly from the landing page overview.
Where to Find Your Quiz Analytics
1. Open the Landing Page Overview
- Navigate to your Landing Pages list.
- Click on the landing page that contains the quiz you wish to analyze.
2. Access the Analytics Section and Select Variant
- The page overview screen will display the OVERVIEW tab, which contains the main performance statistics.
Important: If your landing page has multiple variants, scroll to the Variants section and select the specific variant containing your quiz. All displayed data will then be specific to that version.
Key Performance Metrics Shown
The following high-level metrics are displayed for the selected variant:
- Visits / Clicks: The total number of times the quiz container was viewed.
- Leads / Conversions: The total number of successful submissions (leads) generated by the quiz.
- Conversion Rate: The percentage calculated by dividing the Leads by the Visits.
Analyzing Drop-Off and Quiz Funnel
To understand where visitors are leaving your quiz, review the detailed funnel analysis displayed on this same page:
- Drop-Off Metric: This section shows the cumulative rate of visitors who started the quiz but did not complete it.
- Step-by-Step Funnel: Below the main metrics, there will be a visualization (often a chart or table) that breaks down visitor progression for every single step of your quiz.
- Where it Did Drop Off: The funnel visualization explicitly shows the exit rate between each step, revealing exactly where users are abandoning the quiz (e.g., a high drop-off between “Step 3” and “Step 4” indicates a problem with the “Step 3” question or its lead-up).
Analyzing this funnel data is critical for identifying weak questions, overly complex forms, or design issues that negatively impact your conversion rate.