Understanding the performance of your landing pages is crucial for optimizing your marketing efforts and achieving exceptional results. The Landing Page Analytics page provides comprehensive data to interpret key metrics and gain actionable insights.
How to Access Landing Page Statistics
- Go to Landing Pages: Navigate to your main workspace dashboard displaying your list of landing pages
- Select the Page: Locate and click on the specific landing page you would like to analyze the statistics for
- Go to Overview: Ensure you are on the OVERVIEW tab, where the analytics data is presented
- Select Date Range: Click the date range selector button in the top right to choose the period you want to analyze the performance for
- Start Analyzing: Once the date range is updated, you can begin analyzing the statistics for your entire landing page, including all of its variants.
Key Analytics and Breakdown Options
On the Landing Page Analytics page, you can effortlessly look at all the important statistics, which are broken down in several ways:
1. Statistical Breakdown
You can break down your landing page statistics by selecting the metric you wish to view in the main graph and variants section:
- Page Views
- Visitors
- Conversions
- Clicks
- Leads
2. Variant Performance
The main section of the page details the individual performance of each page variant. This includes:
- Traffic percentage assigned to each variant.
- Visits, Clicks, Leads, and Conversions for each variant.
3. Traffic Breakdown
Below the variant performance table, you will find detailed graphical and tabular breakdowns of your traffic by key demographics and sources:
- Traffic breakdown by device type (e.g., Desktop, Mobile, Tablet).
- Traffic breakdown by countries.
- Traffic breakdown by cities.
- Traffic breakdown by referrer (the source URL that sent the traffic).