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Landing Page A/B Testing

A/B testing, also known as split testing, is a methodical approach to comparing two variations of a landing page to determine which performs better. By testing one element at a time, you can identify what resonates most with your audience and refine your strategies accordingly.

How Does A/B Testing Work?

A/B testing involves selecting a single element to test, creating a control version and a modified variation, randomly assigning visitors to each version, and collecting data on their interactions.

Statistical analysis of the collected data reveals which version is more effective in meeting the chosen goal.

A/B testing provides valuable insights into user behavior and allows for informed decision-making to enhance content performance and achieve desired outcomes.

How to Enable A/B Testing

Follow the below steps to enable A/B testing on your landing pages.

  1. Go to Landing Pages
  2. Locate and click on the landing page you want to enable A/B testing on.
  3. Go to the Variants tab, then click on Add Variant.
  4. Give your new variant a distinguishing name, choose from which variant you want to clone it from, then click Add Variant.
  5. Click on Turn on A/B Test Mode toggle to enable A/B testing.
  6. Open your newly created variant in the visual editor.
  7. Make the required edits, then click Save and Publish.
  8. Go back to the landing page Variants page and click Republish to republish the landing page you just enabled A/B testing on.

After publishing your landing page Landerlab will send an equal amount of traffic on both variations and report the results under landing page analytics. Make sure your landing page has conversion tracking enabled to be able to get meaningful data from your test.

How to Change A/B Testing Traffic Ratio

In case you would like to send a specific percentage of traffic to one or more variations of your landing page variations, you can do that by changing your landing page variant weights.

Follow the steps below to change variant weights.

  1. Go to Landing Pages.
  2. Locate and click on the landing page that has A/B testing enabled and you want to change the variant traffic weight on.
  3. Go to the Variants page, and click on Variant Weights in the top-right area of the variant tab.
  4. Specify the traffic percentage distribution among the available variants and click Update Weights.
  5. Republish your landing page and you’re done.

How to Change A/B Test Master Variant

After successfully concluding the A/B test among your available variants, you may want to change the Master variant to the one that delivered the best results.

Follow the steps below to change the Master version of your landing page variations.

  1. Go to Landing Pages
  2. Locate and click on the landing page that has A/B testing enabled and you want to change the Master variant.
  3. Go to the Variants page, and turn off A/B testing by clicking on the enabled Turn on A/B test mode toggle.
  4. Confirm disabling A/B test mode
  5. Click on the three dots ••• in the top-right corner of the variant that you want to set as Master variant.
  6. Select Set as Master to set the wanted variant as master.
  7. Click on Republish and you’re done.
Updated on May 23, 2024

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