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Tracking pixels are essential tools for monitoring user interactions and gathering valuable insights for your marketing campaigns.

In this article, you’ll learn how to add tracking pixels from popular platforms like Facebook, TikTok, Google, Snapchat, Taboola, Ringba, and Retreaver to your landing pages in LanderLab.

How to Add Facebook Tracking Pixel

  1. Go to Landing Pages: Open the Landing Pages section from your LanderLab dashboard.
  2. Select Page: Click on the landing page where you want to add your tracking pixel.
  3. Open Settings: Click the Settings tab in the top right corner.
  4. Add Pixel ID: Under the Pixels section, add your Meta (Facebook) Pixel ID.
    Click here to learn where to find your Facebook Pixel ID.
  5. Save Changes: Click Save Changes to finish.

How to Add TikTok Tracking Pixel

  1. Go to Landing Pages
  2. Select Page: Choose the landing page you want to edit.
  3. Open Settings to access page configuration.
  4. Add Pixel ID: Under Pixels, enter your TikTok Pixel ID.
  5. Save Changes: Click to confirm.

How to Add Google Tag Manager

  1. Go to Landing Pages
  2. Select Page: Choose the page you want to edit.
  3. Open Settings to access configuration.
  4. Add Container ID: Under Pixels, add your Google Tag Manager Container ID.
    Click here to learn where to find it.
  5. Save Changes: Click to confirm.

You only need to provide your Google Tag Manager Container ID — LanderLab will automatically handle the implementation.

How to Add Google Analytics 4

  1. Go to Landing Pages
  2. Select Page: Choose the page you want to connect.
  3. Open Settings to access page configuration.
  4. Add Measurement ID: Under Pixels, enter your Google Analytics 4 Measurement ID.
    Click here to learn where to find it.
  5. Save Changes: Click to confirm.

How to Add Snapchat Tracking Pixel

  1. Go to Landing Pages
  2. Select Page: Choose your landing page.
  3. Open Settings to access configuration.
  4. Add Pixel ID: Under Pixels, enter your Snapchat Pixel ID.
  5. Save Changes: Click to confirm.

How to Add Taboola Tracking Pixel (Account ID)

  1. Go to Landing Pages
  2. Select Page: Choose your landing page.
  3. Open Settings to access configuration.
  4. Add Account ID: Under Pixels, enter your Taboola Account ID.
  5. Find Your Account ID:
    • Log in to Taboola Backstage.
    • Navigate to the Tracking tab.
    • Locate your numeric Account ID under the Taboola Pixel section.
    • Alternatively, check the number in your URL (e.g. https://backstage.taboola.com/backstage/XXXXXX).
  6. Save Changes: Click to confirm.

How to Add Ringba Tracking (Campaign ID)

  1. Go to Landing Pages
  2. Select Page: Choose your landing page.
  3. Open Settings to access configuration.
  4. Add Campaign ID: Under Pixels, enter your Ringba Campaign ID.
  5. Find Your Campaign ID:
    • Log in to Ringba Dashboard.
    • Go to Campaigns and select your campaign.
    • Open Edit view — the Campaign ID appears in General Info.
  6. Save Changes: Click to confirm.

How to Add Retreaver Tracking (Campaign Key)

  1. Go to Landing Pages
  2. Select Page: Choose your landing page.
  3. Open Settings to access configuration.
  4. Add Campaign Key: Under Pixels, enter your Retreaver Campaign Key.
  5. Find Your Campaign Key:
    • Log in to your Retreaver Dashboard.
    • Navigate to Campaigns and select one.
    • Go to the Retreaver JS Settings tab.
    • Find your unique Campaign Key inside the JavaScript snippet (e.g., next to campaign_key:).
  6. Save Changes: Click to confirm.
Updated on December 5, 2025
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